Facebook Ads Profit Playbook

HERE’S WHAT WILL COVER

RULE #1: THE 4 CAMPAIGN STRUCTURE
RULE #2: 1 AUDIENCE (MAX) PER AD SET DURING TESTING
RULE #3: MINIMUM AUDIENCE SIZE 800K+
RULE #4: CUT ADS/AD SETS THAT ARE ABOVE AVERAGE (CPR)
RULE #5: COMBINE AD SETS IF AUCTION OVERLAP IS 15%+
RULE #6: SCALE BY 5-20% AFTER $50/DAILY
RULE #7: STACK AUDIENCES WHEN SCALING
RULE #8: LAUNCH NEW ADS INTO LOW PERFORMING AUDIENCES
RULE #9: DUPLICATE PROVEN ADS INTO PROVEN AUDIENCES
RULE #10: MAXIMIZE PIXEL DATA SETTINGS